I'm Alica Jörg. I’m a strategic brand designer, facilitator and team lead with over ten years of international experience. I’ve worked with more than 75 clients across tech, e-commerce, healthcare and culture. My focus is building brands that are well-designed and easy to use across teams and channels.
I bring structure to creative work and guide teams toward shared direction. I value clarity, purpose and trust.

What matters to me
• Brand work that goes beyond visuals
• Environments where creativity can grow
• Tools and systems that support long-term use

My work is guided by three principles
Connectivity: Brands that build bridges – between people, products and ideas.
Wellbeing at Work: Design that supports creative, healthy team dynamics.
Future-Focused Design: Scalable systems built to adapt in a fast-changing world.
I lead with empathy, and I thrive when I can help teams grow into their potential.
Looking for a team lead or interim brand consultant? Let’s talk.

Career Highlights

My background blends design, communication and leadership. I’ve worked across Europe and Australia. I’ve led projects in agency and client settings. I’ve built and supported teams in fast-paced, cross-disciplinary environments.

EXPERIENCE

Brand Agency [Berlin, DE]
Design Director at Strategic Brand Consultancy

FEED/DEPT® [Berlin, DE]
Head of Design at technology-driven Digital Marketing Agency 

Freelance Senior Designer
[Sydney, AUS]
Project-based Freelance for:
– For The People
– Universal Favourite
– SomeOne
– Sonnet
– Hulsbosch

Mind Design [London, UK]
Senior Designer at Brand and Digital Studio

Here Design [London, UK]
Freelance Designer at Brand and Digital Studio

Idea is Everything [London, UK]
Designer at Brand Consultancy

VideoMinutes [Zurich, CH]
Producer at Production Company

MTWTF [New York City, US]
Designer at Design Studio 

SELECTED CLIENTS

– ASC & MSC
– Benuta
– Build-A-Bear
– BGW
– BZgA
– Coles Australia
– eBay
– Expomobilia
– Moda in Pelle
– National Autism Society
– National Health Service
– UNICEF
– VBG
– Vetropack
– WWF

EDUCATION

Master of Arts in Visual Communication
Lucerne University of Applied Sciences and Arts [Lucerne, CH] 
Hirschmann Scholarship for master's studies

Bachelor of Arts in Communication Design
Mainz University of Applied Sciences [Mainz, DE]

Study Abroad Communication Design
Swinburne University of Technology [Melbourne, AUS]

Notes From the Practice

Brand Identity + Brand Strategy + Digital Design + Brand Consultancy + Design Education

 Impressum     ©2008–2025 Alica Jörg