AI Knows Your Customers Better Than You Do

Brand strategy used to rely on intuition, research panels and guesswork. That model is breaking down. AI now analyses consumer behaviour at scale, personalises experiences in real time and maintains brand consistency across platforms. …
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December 23, 2024

Your Brand Guidelines Are Probably Worthless

Most brands stop at the surface. A polished logo, a colour palette, maybe a typeface if you're lucky. Then they wonder why nothing sticks. Brand work that matters doesn't live in a style guide …
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December 2, 2024

Most Brand Designers Are Wasting Half Their Time. AI Fixes That.

Brand design moves quickly. The teams that adapt fastest tend to win. AI design tools now offer a practical way to work faster without sacrificing quality. They handle the repetitive work, maintain consistency and …
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November 5, 2024

Brand Identity + Brand Strategy + Digital Design + Brand Consultancy + Design Education

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