There's a persistent myth in creative industries: pressure produces better work. Tight deadlines sharpen focus. High stakes raise the bar. The best ideas come at the last minute. It's not true. It's just what …

Every few years, the same pattern repeats. A brand announces a "bold new direction." New logo. Fresh colour palette. Maybe a custom typeface if the budget stretched. Six months later, nothing has changed. The …

My colleague said something last week that's been sitting with me: "You can post-rationalise any design decision." He's not wrong. You can retrofit logic onto almost anything. Build a story around a colour choice …

Brand strategy used to rely on intuition, research panels and guesswork. That model is breaking down. AI now analyses consumer behaviour at scale, personalises experiences in real time and maintains brand consistency across platforms. …

Recruiters don't read portfolios. They scan them. If your work doesn't communicate clearly within seconds, it disappears into the pile. A strong portfolio isn't a comprehensive archive—it's a curated argument for why you're the …