Build a brand your team understands,
supports and grows with.

I enable companies turn brand thinking into real systems — aligned, scalable and ready to use.

What I do

Brand Lead / Head of Brand (permanent or interim)
– Strategic brand development
– Creative direction & team leadership
– Implementation & enablement across departments
– Workshop facilitation (brand, culture, vision)
– Stakeholder alignment & communication

Consulting & Brand Projects
– Brand audits & repositioning
– Visual systems & brand guidelines
– Tone of voice & content strategy
– UX/UI direction & asset creation
– Team onboarding & rollout support

Selected Clients

Projects across tech, retail, culture and non-profit

WWF
UNICEF
COLES
NHS
EBAY

Some projects were realised in collaboration with international studios
including Mind Design, Here Design, FEED/DEPT and For The People.

Brand Identity + Brand Strategy + Digital Design + Brand Consultancy + Design Education

 Impressum     ©2008–2025 Alica Jörg