Perth Festival is the longest-running international arts festival in Australia. A festival rebrand had been introduced in 2018. Challenge for season 2019 was to build greater recognition around the brand and evolve the design system year on year without losing core ideas. For season 2019 a simplified system has been developed inspired by Perth’s unique and legendary sunsets.

Client
Perth Festival
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With
For The People
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Task
Season Identity
Guidelines
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Brand Identity + Brand Strategy + Digital Design + Brand Consultancy + Design Education

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