My name is Alica Jörg. I'm working as Design Director at Brand Agency Helder specialised in Strategic Design.

I have had the pleasure of working around the world in London, New York and Sydney in the areas of Branding, Digital Design and Moving Images. Along the way, I have worked for a range of clients including UNICEF, World Wide Fund for Nature, National Autism Society and eBay. 

I am passionate about building close relationships with people and using design as a medium to bring about social change.


05/2020 – present
Helder Design [Berlin, DE]
Design director at strategic brand agency 

01/2019 – 01/2020
Feed Communicationns [Berlin, DE]
Design lead in technology-driven digital agency 

04/2018 – 12/2018
Freelance senior designer [Sydney, AUS]
Project-based Freelance for:
– For The People
– Universal Favourite
– SomeOne
– Sonnet
– Hulsbosch

04/2016 – 04/2018
Mind Design [London, UK]
Designer at brand and digital agency
Branding, UX/UI Design, Design Strategy, Short Video, Environmental, Packaging, Project Management.



01/2016 – 04/2016
Here Design [London, UK]
Freelance designer at brand and digital agency

08/2014 – 01/2016
Idea is Everything [London, UK]
Designer at brand consultancy 

03/2014 - 10/2014 
VideoMinutes [Zurich, CH]
Producer at production company 

MTWTF [New York City, US]
Designer at multidisciplinary design studio 



09/2012 – 02/2014
Master of Arts in Visual Communication
Lucerne University of Applied Sciences and Arts [Lucerne, CH] 
Specialisation: Short Motion

  • Achieved Hirschmann Scholarship for my master studies. 
  • Planned, managed and edited the documentary "Perform Yourself!", which developed my project management skills.
  • Gained intensive conceptional and technical knowledge [storytelling, directing, camera, sound, editing] to create short videos.
    Improved skills in design research and empirical methods. 

3/2008 – 01/2012

Bachelor of Arts in Communication Design
Mainz University of Applied Sciences [Mainz, DE]
Major field of study: concept, typography, illustration, photography
Grade: very good

  • Realised practical oriented projects in the field of branding, typography and illustration which enabled me to gain a complex view on communication design. 
  • Strengthened conceptual mindset through marketing and psychology classes.

08/2009 – 02/2010
Study Abroad Communication Design
Swinburne University of Technology [Melbourne, AUS]

  • Successfully completed the courses: corporate branding, illustration, photography
  • Living and studying in Australia has broadened my appreciation for cultural
    differences and sensitised me to adapt to a new environments more quickly.


  • ASC & MSC
  • Benuta
  • Build-A-Bear
  • BZgA
  • Coles Australia
  • eBay
  • Moda in Pelle
  • National Autism Society
  • NHS (Viapath)
  • VdU
  • WWF

♥︎ Brand Identity + Brand Strategy + Digital Design + Brand Consultancy + Design Education

©2008–2022 Alica Jörg