1.
B2B SaaS
Challenge: An outdated brand system struggling to support rapid growth.
Role: Brand strategy, naming, design direction, rollout leadership.
Result: A modular identity system with templates that enabled fast, consistent execution across sales and digital channels.
2.
E-commerce Lifestyle
Challenge: Repositioning from product-led messaging to a lifestyle-driven proposition.
Role: Brand narrative, tone of voice, campaign direction.
Result: Clearer storytelling, stronger engagement, and aligned internal messaging.