Since the founding of the Build-A-Bear Workshop in 1997, the children’s retail landscape has evolved dramatically to include hundreds of new and innovative brands. With a renewed brand strategy the company became two brands: Build-A-Bear Workshop, the retail brand, and Build-A-Bear, the master brand. We developed individual visual elements for each brand including two fresh complementary logos, new colour palettes and a bespoke typeface inspired by the creative ‘building’ process.
Client
Build-A-Bear
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With
Idea is Everything
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My Task
Identity
Packaging
Guidelines
Styleguide
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