Wayflyer – Alica Jörg

Hi Wayflyer

Strategic and people-focused Design Director with deep experience in brand development across B2B, e-commerce and digital platforms. Skilled in leading creative teams, building design systems and aligning design with business goals. Known for fostering collaboration, integrating AI tools and elevating brand experiences across industries and markets.

PROJECT 1/5

Micropayment
Revolutionizing digital financial transactions for non-profits and businesses

Micropayment provides secure and tailored payment solutions for fundraising organizations and digital businesses. My role as Design Director involved repositioning the brand, developing a clear brand strategy and visual identity to build trust and usability in a complex financial landscape. Through an optimized UX/UI design, the conversion rate was significantly increased.

PROJECT 2/5

Synvert
AI-supported software solution for automated code refactoring

Synvert makes it easier for developers to optimize their code with an intelligent software solution. As Design Director, I was responsible for the brand strategy, naming and visual identity. By working closely with developers, an interface was created that makes the complex technology tangible. The launch was accompanied by a targeted digital campaign to successfully position the product on the market.

PROJECT 3/5

Benuta
E-commerce branding for Europe's leading supplier of carpets & home accessories

Benuta combines data analysis and design to create personalized shopping experiences. I developed the brand strategy, UX/UI design and digital campaign templates to sharpen brand perception and support conversion optimization. The integration of AI-supported design processes was particularly important to ensure scalability.

PROJECT 4/5

Ernoi
Home Renovation Tech Startup

Ernoi democratizes renovation projects with a platform that combines transparent advice and automated processes. In my role as Design Director, I developed the brand strategy and visual identity and was responsible for the UX/UI design of the platform. The aim was to make complex processes intuitive to experience and to strengthen trust in the digital solution.

PROJECT 5/5

Voor
Community platform for the digital transformation of sports clubs

Voor simplifies club management through a central platform for member organization, event management and communication. I developed a holistic brand strategy, naming and UX/UI design to create a digital solution that is both intuitive and scalable. The launch was accompanied by a targeted content strategy to maximize adoption within the community.

Brand Identity + Brand Strategy + Digital Design + Brand Consultancy + Design Education