Make – Alica Jörg

Strategic and solution-oriented Brand & Communications Lead with 10+ years of experience building strong brand identities and narratives for fintech, SaaS, and lifestyle clients across Europe. Known for leading high-performing creative teams and aligning design with business and cultural relevance. Skilled in storytelling, AI-enhanced workflows, and cross-functional collaboration. Passionate about empowering teams and making brands matter.

PROJECT 1/5

Micropayment
Bringing clarity and confidence to a fintech brand with human-first messaging

Positioned a fintech brand in a complex regulatory space with a clear voice and visual system built around trust and clarity

SERVICES

Brand Strategy, Visual Identity, UX/UI, Naming, Brand Architecture

PROJECT 2/5

Benuta
Transforming an e-commerce player into a desirable interior brand with emotional impact

Turned an e-commerce player into a lifestyle brand by shaping its tone of voice, visual language and campaign storytelling including influencer formats

SERVICES

Brand Strategy, Visual Identity, UX/UI, Brand Manual, Campaign Templates, Brand Management

PROJECT 3/5

voor
Designing a digital platform that makes club life easier and more connected

Developed a unifying identity for a community platform that simplifies club life blending digital utility with emotional resonance

SERVICES

Brand Strategy, Visual Identity, UX/UI, Guidelines, Naming

PROJECT 4/5

ernoi
Creating a warm and clear identity for a tech-driven renovation service

Built a human brand around a tech-enabled service for home renovation balancing guidance, clarity and inspiration

SERVICES

Brand Strategy, Naming, Visual Identity, UX/UI, Packaging, Art Direction

PROJECT 5/5

SIDES
Reframing a SaaS product as the go-to brand for digital hospitality transformation

Framed the transformation of a SaaS brand for the hospitality sector with a digital-first system and confident design architecture

SERVICES

Visual Identity, Art Direction, Typography, Environmental Graphics, Brand Manual, Logo

Brand Identity + Brand Strategy + Digital Design + Brand Consultancy + Design Education