CERE – Alica Jörg

Strategic brand leader with over a decade of experience in shaping brand narratives, leading cross-functional teams, and aligning design with business growth. My work bridges creativity and structure, bringing clarity to complex brand challenges. I focus on building brand systems, campaigns and teams that scale with a strong foundation in tech, storytelling and AI-driven workflows. I thrive in collaborative cultures and value-driven environments that move ideas into action.

PROJECT 1/5

Micropayment
Revolutionizing digital financial transactions for non-profits and businesses

Micropayment provides secure and tailored payment solutions for fundraising organizations and digital businesses. My role as Design Director involved repositioning the brand, developing a clear brand strategy and visual identity to build trust and usability in a complex financial landscape. Through an optimized UX/UI design, the conversion rate was significantly increased.

PROJECT 2/5

Synvert
AI-supported software solution for automated code refactoring

Synvert makes it easier for developers to optimize their code with an intelligent software solution. As Design Director, I was responsible for the brand strategy, naming and visual identity. By working closely with developers, an interface was created that makes the complex technology tangible. The launch was accompanied by a targeted digital campaign to successfully position the product on the market.

PROJECT 3/5

Benuta
E-commerce branding for Europe's leading supplier of carpets & home accessories

Benuta combines data analysis and design to create personalized shopping experiences. I developed the brand strategy, UX/UI design and digital campaign templates to sharpen brand perception and support conversion optimization. The integration of AI-supported design processes was particularly important to ensure scalability.

PROJECT 4/5

Ernoi
Home Renovation Tech Startup

Ernoi democratizes renovation projects with a platform that combines transparent advice and automated processes. In my role as Design Director, I developed the brand strategy and visual identity and was responsible for the UX/UI design of the platform. The aim was to make complex processes intuitive to experience and to strengthen trust in the digital solution.

PROJECT 5/5

Voor
Community platform for the digital transformation of sports clubs

Voor simplifies club management through a central platform for member organization, event management and communication. I developed a holistic brand strategy, naming and UX/UI design to create a digital solution that is both intuitive and scalable. The launch was accompanied by a targeted content strategy to maximize adoption within the community.

Brand Identity + Brand Strategy + Digital Design + Brand Consultancy + Design Education