3 5 8 6 2 – Alica Jörg

Strategic brand leader with over a decade of experience aligning  brand design with business strategy. I lead teams with clarity  and empathy, drive cross-functional collaboration, and use AI and data insights to strengthen brand impact. My work spans B2C, tech and lifestyle sectors—always rooted in creative excellence, strategic thinking and purpose-driven leadership.

PROJECT 1/5

Benuta
E-commerce branding for Europe's leading supplier of carpets & home accessories

Led the strategic repositioning and design relaunch of benuta, Europe’s leading online rug retailer. Developed a brand identity and campaign system tailored for digital channels and influencer activation, supporting market expansion and team onboarding. I developed the brand strategy, UX/UI design and digital campaign templates to sharpen brand perception and support conversion optimization.

PROJECT 2/5

Salesfive
Brand positioning and design system for a leading Salesforce consultancy

Salesfive empowers medium-sized companies across DACH to master digital transformation. I developed the brand strategy and visual identity to make their purpose—connecting people, data and processes for measurable impact—tangible across touchpoints. The modular design system and visual metaphor of the “Digital Link” enhance recognition and clarity in a complex B2B context.

PROJECT 3/5

ebay Germany
Campaign frameworks and onsite experience for one of Europe’s leading marketplaces

As Head of Design I led a team of 10 to craft seasonal and always-on campaigns for eBay Germany. We developed a flexible visual system that bridged on- and off-site communication, enhanced brand coherence and increased visibility for services like eBay Plus. By combining brand storytelling with scalable frameworks, we created consistent, engaging user experiences across the customer journey.

PROJECT 4/5

Synvert
AI-supported software solution for automated code refactoring

Synvert makes it easier for developers to optimize their code with an intelligent software solution. As Design Director, I was responsible for the brand strategy, naming and visual identity. By working closely with developers, an interface was created that makes the complex technology tangible. The launch was accompanied by a targeted digital campaign to successfully position the product on the market.

PROJECT 5/5

Voor
Community platform for the digital transformation of sports clubs

Voor simplifies club management through a central platform for member organization, event management and communication. I developed a holistic brand strategy, naming and UX/UI design to create a digital solution that is both intuitive and scalable. The launch was accompanied by a targeted content strategy to maximize adoption within the community.

Brand Identity + Brand Strategy + Digital Design + Brand Consultancy + Design Education