©2020AlicaJoerg_BAB_01

Since the founding of the Build-A-Bear Workshop in 1997, the children’s retail landscape has evolved dramatically to include hundreds of new and innovative brands. With a renewed brand strategy the company became two brands: Build-A-Bear Workshop, the retail brand, and Build-A-Bear, the master brand. We developed individual visual elements for each brand including two fresh complementary logos, new colour palettes and a bespoke typeface inspired by the creative ‘building’ process.

Client
Build-A-Bear

With
Idea is Everything

My Task
Identity
Packaging
Guidelines
Styleguide


2020AlicaJoerg_BAB_04
©2020AlicaJoerg_BAB_05

♥︎ Brand Identity + Brand Strategy + Digital Design + Brand Consultancy + Design Education

©2008–2022 Alica Jörg